Privacy Policy

1Introduction

Lumencity (“Company”, “we”, “us” and “our”) respects the privacy of every user accessing its website at www.lumencity.in (“Website”). For the purposes of this privacy policy (“Privacy Policy”), “you”, “your” and “user” mean any natural or legal person who accesses or uses the Website; where a natural person represents a business entity, these terms include that business entity.

We have adopted this Privacy Policy in compliance with applicable laws to inform you of what information we collect through the Website, how we collect it, how we may use it, and the steps we take to protect it. Specifically, it covers:

• The type of data or information you share with us or that we collect from you
• The purpose for which that data is collected
• Our information security practices and policies
• Our policy on sharing or transferring your data with third parties

Capitalised terms used but not defined here have the meanings assigned to them under the Information Technology Act, 2000 (“IT Act”) and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”). References to Personal Information include Sensitive Personal Data or Information (“SPDI”) wherever appropriate or mandated under the IT Act and SPDI Rules.

2Information We Collect

The information you provide to us, or that we collect from you, may consist of Personal Information and Non-Personal Information.

Personal Information

Personal Information includes, but is not limited to:

• Your name, username and password
• Your address, telephone number, email address and other contact information
• Your date of birth and gender
• Information regarding your transactions on the Website, including purchase history
• Financial information such as bank account, credit/debit card or other payment instrument details, including one-time passwords
• Your internet protocol (IP) address and the identification code of the device you use to access the Website
• Any other information you provide during registration or while using the Website

This information may be collected in various ways — for example, when you make an online purchase, participate in a survey or contest, communicate with our customer service by phone, WhatsApp or email, or post product reviews on the Website.

We may also receive Personal Information about you from third parties such as social media services, commercially available sources, and business partners. If you access the Website through a social media service or connect one to the Website, the information we collect may include your username on that service, your profile picture, email address, friends list, any content that service is permitted to share with us, and information you have made public there. By connecting such services, you authorise us to collect, store, use and retain that information in accordance with this Privacy Policy.

You represent that the Personal Information you provide is correct, current and updated, that you have all rights, permissions and consents to provide it, and that our storage, collection, usage, transfer, access or processing of it will not violate any third-party agreement, law, judgment, order or decree.

Non-Personal Information

We may also collect information that does not identify you personally when you visit or use the Website. This may be stored in server logs and may include:

• Your geographic location
• Details of your telecom or internet service provider
• The type of browser and operating system you use
• The website you visited before ours
• The date, time and duration of your visit

Non-Personal Information is collected through various means, including cookies (see Section 4).

3How We Use Your Information

We do not disclose, transfer, trade, rent or sell your Personal Information in any manner, except as specified in this Privacy Policy or with your consent. Information you provide is used only:

• To facilitate your use of the Website
• To respond to your enquiries, concerns and requests for information about our products and services
• To complete and fulfil your purchases — including processing payments, communicating about your order, and providing customer service
• To send you important information regarding the Website and changes to our terms and policies
• To send you offers, surveys and marketing communications we believe may interest you (you can opt out anytime — see Section 7)
• To personalise your experience on the Website
• To conduct internal reviews and data analysis, such as measuring visitor traffic to specific pages
• To improve the Website's services, content and advertising
• To protect the integrity of the Website
• To comply with legal requirements and disclosures under the laws of India

Your information will be kept confidential to the maximum possible extent, in accordance with this Privacy Policy.

4Cookies & Shared Objects

Cookies are alphanumeric identifiers that the Website places on your device. We may store temporary or permanent cookies, and use cookies and/or shared objects to track and understand traffic on the Website. Cookies identify your device so we can recognise you on your next visit.

We may use cookies to collect and store information such as the domain and host from which you access the internet, your device's IP address, the date and time of your visit, and the address of the website that linked you to us. We use this information to better understand our users and customise the Website to your preferences.

You can erase or block cookies from your device, or configure your browser to alert you when a cookie is being sent, with the option to accept or refuse it. Please note that if you turn cookies off, certain features of the Website may not work for you.

5Disclosure of Information

Advertising

We use certain third parties to administer a limited set of advertisements on the Website. During this process, none of your Personal Information is disclosed. Aggregate profile information, such as user community, may be used to select advertising relevant to users. Some banner ads may contain an embedded pixel that returns session connection information allowing advertisers to measure ad clicks — it is not associated with a cookie or personal profile. We do not disclose your Personal Information to third parties for their marketing or advertising purposes.

Links to Third-Party Sites

The Website may contain links to websites not operated or controlled by us — including payment gateways and social media platforms. We are not responsible for any transmission you receive from a third-party website, and we make no representations about their privacy practices. Any information you provide to such websites is governed by their own privacy policies, which we recommend you review before use.

Legal Disclosure

We may disclose your Personal Information when required by law or regulation, under a legal obligation or order, or in response to a request from law enforcement, a governmental agency, or a judicial, quasi-judicial, statutory or constitutional authority — or to establish or exercise our legal rights or defend against legal claims.

We may also disclose Personal Information to law enforcement offices, third-party rights owners, or others in the good-faith belief that such disclosure is reasonably necessary to enforce our terms or this Privacy Policy, respond to claims that content violates the rights of a third party, or protect the rights, property or personal safety of our users or the general public.

Change in Business Constitution

Should we plan to merge with or be acquired by another business entity, or undergo reorganisation, amalgamation or restructuring, we may disclose or transfer some or all of your Personal Information to that entity. In such an event, the other entity (or the new combined entity) will be required to follow this Privacy Policy with respect to your Personal Information.

6Security Practices & Procedures

The security of your information is very important to us. We use reasonable security measures — at minimum, those mandated under applicable laws — to safeguard and protect your information. You accept the inherent security implications of sharing information online and agree not to hold us responsible for a breach of security or disclosure of information unless we have been grossly and wilfully negligent.

We may enter into agreements with third parties (in or outside India) to store your information. These third parties may have their own security standards, and we will, on a commercially reasonable basis, require them to adopt reasonable security standards to safeguard your data.

Notwithstanding anything in this Privacy Policy, we shall not be held responsible for any loss, damage or misuse of your information attributable to a Force Majeure Event — any event beyond our reasonable control, including without limitation sabotage, fire, flood, explosion, acts of God, civil commotion, strikes, riots, insurrection, war, acts of government, computer hacking, unauthorised access to computer data and storage devices, computer crashes, and breaches of security and encryption.

In the event of any breach of your Personal Information, we will notify you by email without unreasonable delay and take appropriate measures in compliance with applicable laws.

7Your Rights & Choices

All Personal Information you provide to us is provided voluntarily. You have the right to withdraw your consent at any time by writing to us at info@lumencity.in. Withdrawal of consent applies prospectively, not retrospectively. If you do not provide Personal Information or consent for its use, or subsequently withdraw consent, we reserve the right to discontinue the services for which that information was sought.

You can review, modify, add, correct or update your Personal Information at any time. When you update information, we keep a copy of the prior version for our records. We are not responsible for the authenticity of the Personal Information you provide.

You acknowledge that certain data cannot be corrected or deleted, or is prohibited from being deleted, where required under applicable law, law enforcement requests or judicial proceedings — in respect of such data, the above rights will not be available.

Marketing opt-out: if you prefer not to receive direct marketing communications from us, simply click the unsubscribe link attached to any of our emails.

8Changes to This Policy

This Privacy Policy may be amended or updated from time to time. When we do so, we will update the “Last updated” date at the top of this page. We suggest you check this page periodically. Your continued use of the Website, or provision of data thereafter, implies your unconditional acceptance of such updates.

You acknowledge that this Privacy Policy is clear and easily accessible; states our policies and practices with respect to your information; describes the types of personal and sensitive personal data collected; explains the purposes of collection and usage; provides for disclosure of information; and provides for reasonable security practices and procedures.

9Grievance Redressal

We respect your privacy. If you do not wish to receive any communications from lumencity.in, or have any grievance to share regarding your data or this Privacy Policy, please write to us:

Email: info@lumencity.in

We will acknowledge and address your grievance in accordance with applicable law.